For consumers For business
Overhead shot of river and forest
02 Apr
Overhead shot of river and forest

8 Things to Know in Sustainable Fashion This April

Every month, the Good On You team scours the internet to find you the ethical and sustainable fashion news that matters. Here’s everything you need to know this April.

In the know

France’s lower house votes to limit ‘excesses’ of fast fashion with environmental surcharge (The Guardian)

A string of measures backed by France’s lower house of parliament could see fast fashion brands mandated to declare their environmental impact and apply a linked surcharge to every item sold. The measures, which would also limit fast fashion advertising in France, still need to be voted on by the Senate but could set a precedent for many more governments to hold the biggest fast fashion brands accountable for their actions.


Has Sustainability Fallen Out of Fashion? (Vogue)

Emily Chan reflects on the absence of sustainability during the autumn/winter 2024 fashion shows and questions whether it’s down to consumer disinterest, or a response to stricter regulation on sustainability claims coming into effect in the EU.


Rise of Fast-Fashion Shein, Temu, Roils Global Air Cargo Industry (Reuters)

The poor business practices of retailers like SHEIN and Temu aren’t just impacting the fashion industry—Reuters found that “the rapid rise of fast-fashion e-commerce retailers… is upending the global air cargo industry, as they increasingly vie for limited air-cargo space to woo consumers with rapid transit times”.


H&M Embraces New Venture to Buy 50% of its Recycled Polyester Supplies (Fashion United)

Fashion United reports that the H&M Group, in collaboration with Vargas Holding, has created Syre—an initiative focused on scaling up textile-to-textile recycled polyester to reach its goal of using 50% recycled materials by 2030.


Fashion’s Cotton Supply Chain is Broken. Will Brands Agree to Fix it? (Vogue Business)

Could a new blockchain technology change the cotton supply chain for the better? Vogue Business reports on a new initiative from Sourcery that’ll encourage farmers to track, record, and license data on their cotton, and has the potential to improve traceability throughout the supply chain.


Investors Push Zara Owner Inditex to Publish Full Supply Chain (Business of Fashion)

Ahead of Inditex publishing its annual results in mid-March, investors were lamenting the Zara owner’s lack of transparency around its supplier lists and locations in comparison to industry peers such as H&M and Primark.


Good On You Reaches Milestone 6,000 Brands Rated

In March, we revealed that Good On You has surpassed 6,000 total fashion brands rated. This is a major milestone that we’re proud to share and celebrate, as our goal is to empower consumers to make more informed choices so that we can create positive change for people, the planet, and animals.


‘Good’ and ‘Great’ news

Every month we publish news and product highlights from highly rated brands that have been assessed by our rigorous ratings system. Using our codes and links may earn us a commission—supporting the work we do. Learn more.

O My Bag Launches Equal Opportunities Program

Women engaging in equal opportunities training by O My Bag

Equal opportunities training by Swayam and O My Bag at its Springfield supplier

“Good”-rated O My Bag conducted its annual worker survey and found that: “Female employees have informed us that they feel like they don’t always get the same job opportunities as their male colleagues, and that they don’t always feel safe to express their ambition.” In response, the brand has created an equal opportunities program with Swayam, a Kolkata-based feminist organisation, dedicated to improving organisational structure and educating workers. Pilot training took place in February 2024 at its Springfield supplier.

Editor's note

Feature image via Canva. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.