Every month, the Good On You team scours the internet to give you easy access to the ethical and sustainable fashion news that matters. Here’s everything you need to know this March.
In the know
Can H&M’s New CEO Grow It Sustainably? (Vogue Business)
As the H&M Group appoints Daniel Ervér as its new CEO, Vogue Business dives into his vision for the company’s future in a world where ultra fast fashion brands like SHEIN (“We Avoid”) are forcing the industry into a race to the bottom.
Artificial Intelligence is Changing How Fast Fashion Retailers Pick Their Targets (The Fashion Law)
“The new wave of fast fashion retailers is readily changing the game, with the likes of SHEIN, Temu (“We Avoid”), and co. looking beyond the runway to fellow mass-market companies’ wares and the offerings of lesser-known indie designers for “inspiration”, reports Fashion Law.
CIDER: What You Need to Know about the Fast Fashion Brand Challenging SHEIN (Retail Week)
Retail Week looks at rising fast-fashion brand CIDER (“We Avoid”) and why it’s giving SHEIN a run for its money.
Cambodia: Fast Fashion Helps Fuel Blazing Kilns Where Workers Faint From Heat (BBC)
The BBC explores a new study aiming to document how sustained exposure to extreme heat is affecting brick kiln workers’ health. “How hot is too hot to work? It is a question researchers have found the answer to here, in Cambodia’s brick kilns, where people toil in some of the hottest working conditions in the world, fuelled in part by the scraps of fast fashion,” reports the BBC.
Why Some of Our Clothes Are Over 200 Million Years Old (Atmos)
For Atmos, Amy Powney, founder of “Good” brand Mother of Pearl, discusses the urgent need to “‘reframe the origin stories of our clothes.’ The majority of all clothing is made from fossil fuels, some of which were created pre-dinosaur, while viscose has in certain instances been linked to ancient forests,” writes Daphne Chouliaraki Milner.
‘Good’ and ‘Great’ news
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“Great”-Rated Brand Dedicated Introduces New Organic Material
Swedish brand Dedicated is already doing “Great” for the planet, using a high proportion of lower-impact materials in its designs and implementing a closed-loop system to reduce water use in its supply chain (most of which is certified by Fairtrade International). For its new SS24 collection, the brand is going one step further by introducing Regenerative Organic Certified™ (ROC) cotton. ROC is an agricultural certification based on requirements to help preserve and regenerate the soils in which the cotton is grown.
