The 9 Best and Worst Newly Rated Brands of February

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Our ratings team has scored 168 brands in the latest batch of brand ratings and uncovered some new, more sustainable brands worth checking out, as well as a selection of those to avoid.

Why do we rate brands?

Brand ratings are the backbone of our mission at Good On You: to help you discover the very best sustainable fashion brands from around the world. Since 2015, we have been reading between the seams for you, uncovering brands doing harm, calling out greenwashing, and highlighting the sustainable brands doing good for people, the planet, and animals. Download our app or check out the directory to easily shop your values.

This month, we’re sharing four brands doing “Good” (including a more sustainable jewellery brand from Canada, a German brand creating minimalist backpacks and accessories, and bamboo basics from the UK), and five with our lowest score of “We Avoid” that conscious shoppers should steer clear of.

4 newly rated ‘Good’ brands

5 newly rated brands that score ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or concrete action across their supply chains. They all received our lowest score of “We Avoid”:

• Diane von Furstenberg
• Quiksilver
• OFF-WHITE
• Hackett London
• le coq sportif

Editor's note

Feature image via Kapten & Son, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.