The Ultimate Guide to More Ethical and Sustainable Underwear

PACT is a US-based brand that is passionate about being part of a movement transforming the way apparel is made. All of its clothing is sweatshop-free and child-labour-free, and its activewear range is almost entirely made from certified organic cotton, with more than 50% also certified as Fair Trade.

Find PACT in sizes XS-3XL.

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Founded in Australia by two best friends, Boody is a clothing brand with comfort, style, and health at its core. It creates comfortable, thoughtfully-made everyday essentials made from organically grown bamboo. It reduces waste through lower-waste cutting techniques and using a closed-loop system in its supply chain, supporting the green and ethical movement.

Find the range in sizes XS-4XL.

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Mighty Good Basics aims to provide quality, affordable, organic and Fairtrade underwear and basics, for both men and women. The brand uses GOTs certified cotton and also uses renewable energy throughout its supply chain.

Find most items in sizes 2XS-2XL.

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Shop Mighty Good Basics.

Copenhagen-based Woron was founded by two sisters, Arina and Anya Woron, driven by the desire to share their take on a responsibly designed lingerie line. The brand produces timeless vegan underwear made in a clean, transparent, and simple fashion to ensure a long lifespan. The range is made of GOTS certified organic cotton and Lenzing MODAL or ECONYL lace fibres, and is fully OEKO-TEX Standard 100 certified.

Find most pieces in sizes XS-2XL.

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ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection.

Find the range in sizes 2XS-2XL.

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A-dam is a fresh brand with character. It uses a high-proportion of lower-impact materials, like GOTS certified cotton, and limits the amount of chemicals, water, and wastewater used in production.

Find the range in sizes S-2XL.

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ColieCo is a Portuguese lingerie, underwear, and swimwear brand that uses a handmade to order process for creating the most premium pieces. Every single garment is manufactured exclusively using lower-impact and responsibly-sourced fabrics.

Find the range in sizes 2XS-3XL.

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Shop ColieCo.

Etiko is an Australian designer of organic fair trade clothing and shoes. The brand constantly sets the bar for upholding and campaigning the human rights of people working in traditionally exploitative industry supply chains.

Find the clothes in AU sizes 8-20, and the shoes in UK sizes 3-13.

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Shop Etiko.

Italian brand CasaGIN designs apparel for those looking to foster a more sustainable and conscious lifestyle in their closet and beyond.

Find most items in sizes XS-2XL.

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Shop CasaGIN.

Honest Basics is a GOTS-certified basics brand based in Germany. It's on a mission to make more sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and constantly improving the sustainability of its products and supply chain.

The range is available in sizes XS-2XL.

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Shop Honest Basics.

KENT is a US-based brand that creates timeless organic underwear, ensuring a quality fit and feel no matter what. It produces the first verified compostable underwear, made from organic cotton and designed to return to nature in 90 days when composted or planted, feeding the soil and growing new plants (or future pants).

Find most pants in sizes XS-3XL.

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Shop KENT.

HERTH is an Italian lifestyle brand whose design philosophy combines sustainability and ethics with timeless aesthetics. It promotes slow fashion creating contemporary pieces characterised by clean silhouettes with meticulous attention to detail. Crafted by local Italian artisans with lower-impact materials, it embodies effortless luxury.

Find the range in XS to 2XL.

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Made in a Fair Trade Certified factory, US brand Subset’s organic cotton underwear sets are some of the best in the responsible fashion market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, responsibly-made sets.

Find most items in sizes 2XS-4XL.

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Shop Subset (Knickey).

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is a responsible streetwear brand for men, women, and children. All cotton used in its clothes is 100% organic, and most pieces are Fairtrade certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

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Shop Dedicated.

Shop Dedicated @ Earthkind.

If you’re all about that organic plant-based lifestyle, then you’ll most certainly vibe with NYC-made brand Miakoda and its organic, ultra-cosy active and loungewear. Its pieces include stripped-back colours and designs that are all about comfort.

Supportive of different shapes and sizes, find the range in XS-4XL.

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Shop Miakoda.

Shop Miakoda @ Wearwell.

nat'v basics is an Australian responsible underwear label designed for the everyday woman. Made from recycled and lower-impact materials, nat'v basics pieces are designed to be the most comfortable basics you’ll ever wear. No frills or trims or awkward bits—so you can put them on and forget you’re wearing them.

Find the range in AU sizes 6-20.

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Shop nat'v basics.

Established in 2012 by Lis Harvey, NICO celebrates minimalism and understated luxury. The brand brings high quality basics and underwear to the Australian fashion landscape, featuring clean lines, luxe fabrics, and the styles and colours needed for everyday. NICO’s factories are signatories to The Bangladesh Fire and Building Safety Accord and are compliant with BSCI and certified with WRAP.

Find the range in sizes XS-2XL.

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Shop NICO.

If you’re the kind of person who likes to wear their morals, look no further than Swiss brand NIKIN. Not only is a tree planted every time you purchase a NIKIN product, you also get to show your tree pride.

Products are available in sizes XS-2XL.

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Shop NIKIN.

The responsible option for your underwear drawer. Nisa is an underwear and loungewear label that employs women from refugee backgrounds in its Wellington studio. For the brand, success is not just providing a first job in New Zealand, but in providing a first step in a long career. Nisa is also better for the planet, using GOTS certified organic cotton for its briefs, bralettes, and pants.

Find the garments in sizes XS-4XL.

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Shop Nisa.

Pansy is a California based basics brand that offers organic cotton underwear for all beautiful sizes.

Find products in sizes XS-5XL.

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Shop Pansy.

Anekdot is a clothing brand that offers more sustainable designer underwear, swimwear, and loungewear handmade in Berlin. They create exquisite intimates upcycling materials from production leftovers, deadstock, and vintage trimmings giving them a new chance to be enjoyed in the process creating limited edition products.

Find most products in sizes XS-XL.

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Shop Anekdot.

Pantee is a women's underwear brand based in the UK with a focus on comfort. The brand incorporates a high proportion of lower-impact materials including recycled materials, and its limited production run minimises textile waste.

Find bras and undies in sizes XS-3XL.

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Shop Pantee.

Los Angeles-based Proclaim makes beautiful bras, underwear, and basics from more responsible materials like recycled plastic bottles and TENCEL. Its designs come in three shades of "nude", building inclusivity into the brand. It also ensures the people in its California factory earn a living wage, and visits suppliers regularly.

Find the range in sizes S-3XL.

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Shop Proclaim.

ROZENBROEK is a British brand that features well-made clothing made from the finest organic materials, including solar energy.

Find pieces in sizes XS-2XL.

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Shop ROZENBROEK.

Canadian brand tentree believes big change starts small. Small as in bringing your reusable bag to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase more sustainably when you do. The brand plants ten trees for every item purchased to help regenerate ecosystems and provide planting jobs in communities around the world, and has already planted over 65 million trees.

All tentree’s products are created with an Earth-First approach, meaning they're made in fair, safe working conditions, and constructed using lower-impact and recycled materials.

tentree’s super comfy fabrics and easy wardrobe staples are typically available from XS-XL.

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Shop tentree.

The Very Good Bra is an Australian womenswear label that houses lingerie and other basics for the modern woman.

Find most bras in cup sizes A-E, and clothes in S-L.

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Shop The Very Good Bra.

Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn't care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.

Find most items in sizes XS-2XL.

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Shop Colorful Standard.

Toad&Co is a US brand that creates more socially and environmentally-committed womenswear and menswear that is equally suited for the rigours of the trail or the tavern.

Most items are available in sizes XS-2XL.

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Shop Toad&Co.

Shop Toad&Co @ Wearwell.

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.

You can find the full range in XS-XL.

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Shop Underprotection.

WAMA is pioneering the hemp clothing industry with premium hemp underwear. It uses a high proportion of more responsible materials including organic cotton and hemp, and is a PETA approved vegan company.

Find the range in inclusive sizes XS-4XL.

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Shop WAMA.